"When a company wants to expand a market aboard or enter a new country for the first time, it is undeniable that a company has to invest some budget for marketing strategies. The cost of hire employees to produce contents on channels like website, social media, email in local language is fairly high. So how a small company like a startup that doesn't have too much bills at hand wants to expand its products internationally? Here are solutions that allow companies by using international SEO without producing own contents in local language!
Before planning the international SEO strategy, it’s necessary to identify exactly what are the objectives to achieve. They can be increasing brand awareness, driving more website visitors organically, moving ahead from competitors. After clearly define objectives, do research about users habits in the target countries such as which search engine they use in particular, local influencers, local competitive brands, and the local internet policy.
1. On page: modify webpage at the back-end tag
Translate meta tag into a local language helps search engine find the webpage. Although the landing page content is in English, customers still able to see the website show on SERP.
Although the meta tag is short and easy to auto translate to other language, make sure that the sentences are meaningful otherwise search engine will define the website as spam.
Don't forget to do some local keyword research and put those keywords into back-end tag as well. This will help the company successfully targeting the right path to their customers.
2. Off page: building in-country backlinks
Similar to local SEO, backlink helps increasing in website credibility, improving domain authority, increasing in referral traffic and improve website rank. Backlinks are links from one website that point to another website. Search engine like Google tends to rate a website with a high number of backlinks as a higher rankings in search result feed. Therefore, a company must do a tremendous research about the local websites that influence their readers. Then, preparation the email and send to that website for creating a backlink.
Easy just this. Finally, tracking the result of visitors from another website by checking Google Analytics.
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